AN ALL-NEW LOOK
FOR CHIVAS 12
WE’VE DROPPED THE BIGGEST REDEIGN IN CHIVAS HISTORY…
WELCOME TO THE NEW CHIVAS 12
The same, signature 12-year-old blended smooth Scotch whisky has been levelled up with a bolder bottle in a richer shade of ruby. You’ll still see the familiar rounded shoulders of our bottle design, but it now stands taller and prouder – and on greener credentials, too. The 12 years spent in the cask are honoured with bold XII numerals, sitting below the sleeker, emblematic Chivas crest, which you’ll also find etched carefully into the capsule and glass.
Chivas 12 now uses 100% recyclable and environmentally friendly packaging materials as we accelerate towards our 2025 target of 100% recyclable, reusable, compostable or bio-based packaging, which will save 92 tonnes of plastic per year. The reduced weight of the new Chivas 12 bottle saves more than 1,000 tonnes of glass each year, with its completely plastic-free packaging saving 2.3 million plastic bottles. Lastly, all-new delivery boxes lessen the energy needed in the recycling process. Together, these components contribute substantially to reducing Chivas’ CO2 emissions.
The same, signature taste
The unique blend that makes up Chivas 12 hasn’t changed. We’re still using only the finest f malt and grain whiskies including Strathisla single malt, Strathclyde single grain and more; and it’s still remarkably smooth and generous. Speyside flavours of crisp orchard fruits, wild heather and sweet honey can still be found in every sip of Chivas 12, enjoyed neat or with your favourite mixer.