I RISE,
WE RISE

INTRODUCING I RISE, WE RISE

I Rise, We Rise: is a showcase of Australian New Regals who are challenging perceptions of what success looks like with a hustle-led ambition and unapologetic drive. Through stories of progress, success, and the power of community, meet the pioneers of the new cultural shift:
Flex Mami and Hooligan Hefs.

By staying true to themselves & community, they have elevated not only their own careers but have brought a new generation along with them.

A generation that has driven the biggest shift across the cultural landscape. From fashion to design, music to art and everywhere in between, this era is owned by the Hustle Gen.
Ambitious, Unapologetic and Unstoppable.

HOOLIGAN HEFS

Since his monumental breakthrough in 2019, Western-Sydney ARIA-nominated emcee Hooligan Hefs has been redefining home-grown hip-hop with his street-ready anthems, trademarked with his own unapologetic flair and uniquely brazen style.

THE HOOLIGAN HIGHBALL

Learn how to make The Hooligan Highball:

45ml Chivas 12

90ml Apple Juice

45ml Soda Water

Top with ice and garnish with a slice of Granny Smith apple.

SHOP CHIVAS 12

FLEX MAMI

Ghanaian-Australian Lillian Ahenkan AKA Flex Mami, is a multidisciplinary creative. Passionate about bringing conversations surrounding identity, intersectionality and mental health to mainstream environments. She aims to ensure everyone has the necessary tools and agency to glow up and be their best self, whatever that looks like for them.