"The Chivas family motto set the tone for our brand ethos long before the brothers were born.
By Virtue. Not By Force."
Success is always better if you have someone to share it with. This is as true today as it was when John and James Chivas began their venture together.
THE CHIVAS STORY
From humble beginnings to the big city, two brothers' pioneering and generous spirit inspired the World's first luxury whisky and beyond.
Explore The beginningThe catalyst for James Chivas’ blending was his clientele’s requests for a smoother, richer tasting whisky. Chivas’ passion for blending has been keeping our clients very happy ever since.