Fishing for the future of food.
Pocket Marche is an online marketplace connecting food producers directly with consumers in order to challenge standards around food produce aesthetics and reduce waste.
Why?
In Japan, farming and fishing is on the verge of collapse. Only 1.4% of the population are farmers, with this number set to decline rapidly due to the lack of younger generations involved in the industry*. If this trend remains the same, Japan will lose part of its agriculture, along with certain delicacies.
At the same time, Almost 30% of fruit and vegetables in the world are wasted because of how they look. The National Geographic recently revealed this waste would be enough to feed two billion people.
Our app works to promote local businesses, celebrate seasonality and educate consumers, reducing the waste of produce that does not meet mainstream aesthetic standards. We showcase growing conditions and profile producers, giving farmers and fisherman the opportunity to generate revenue by engaging directly with consumers for a more personable transaction.
