Visionaries? Connoisseurs? Artisans? Entrepreneurs? Philanthropists?
The Chivas Brothers were a fine blend of each, much like the whisky they pioneered.
The brothers' eye for an astute business opportunity brought them hard earned success in Aberdeen and beyond, but for James & John, success always tasted better shared.
They were generous with their time and their money, from financing a window in an Aberdeen church to James being honoured with a trusteeship of the Royal Infirmary.View the video
From the cellar beneath their emporium, the brothers began a tradition of ageing whiskies. As their clientele began demanding a smoother, richer whisky experience, they began to blend together these aged Scotch whiskies.
Humble early experiments developed to solidify their position as true pioneers in the art of blending.Visit the emporium
Chivas Brothers became famous for their fine luxury products with orders coming in from across the globe. James Chivas received his first Royal Warrant in 1843, serving Queen Victoria at her Balmoral countryside retreat.
This Royal approval ensured that Chivas Brothers had the perfect foundation to realise their ambition.View the original warrant