This is the key to whether your brand opens doors or is ignored.

 

 

 

“Stop chasing ‘likes.’ Start doing more likeable things.”

That’s what entrepreneur and business advisor Peter Shankman says about building a strong personal brand. They key, he says, is being likeable.

Likeability, according to Shankman, translates to trust, which in turn opens doors to new opportunities. Learn more of Shankman’s tips for managing yourself and your personal brand in a way that is genuine and perceived well by others.

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