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Decoding the chemical ingredients in your food and cosmetics with a click.

Ingredio is a tech app that identifies potential hazards in food and cosmetics. Users photograph the ingredient label of a product and are instantly informed about the connection of each ingredient with toxicity, allergies, cancer, and irritation. We put the power of information in people’s hands, disrupting the market and increasing the demand for greener, more sustainable products.

Why?

Consumers are becoming increasingly concerned about the potential hazards in products we consume daily. Many ingredients found in food and cosmetic products are linked to diseases such as diabetes and cancer, however, there is no warning label or transparency around these facts. Chemical names are too complex or encoded in the product label (e.g. E250).

Although access to this information is publicly available, it’s complex, technical and challenging. We employ best-in-class technological methods that lead to informed results on the composition of goods, based on the chemical databases of the European Commission and the National Institutes of Health.

Funding would allow us to…

…materialise our vision of a world without toxic chemicals. We would invest in digital marketing to disseminate our product to a global market. We aim to reach 200K users by end of 2019, and 500K users by end of 2020, who will generate revenues with a 3% conversion rate. By scaling, we hope to not only grow our audience but also to educate consumers towards more informed decisions regarding the products they use.

What’s your blend for success?

For us, success is a blend of research, hard work, and passion to improve the lives of millions of people. Our vision is to be the world’s reference app for chemical ingredient safety. We believe that our unique technology and genuine concern for consumer’s safety and needs will be the key to our success, along with staying consistent to our mission of making the world a better place.