BEHIND THE SCENES WITH
CHARLES LECLERC
Dive into the details of the glittering Chivas Regal Crystalgold launch with Charles Leclerc, showcasing the shard values of innovation, precision and craft. As well as his passion for chess, we explored how he’s pushed his boundaries in the fashion world.
THE POWER OF CHESS
Chess is a symbol of Charles’ strategic mindset as he navigates the unknown, seeking ways to think multiple steps ahead.
THE THRILL OF THE GAME
The tenacity behind the performance is one thing that drew Charles to the world of chess. Watch the video as he shares the parallels between racing and chess.
A REGAL ROLE
Sometimes, the goal isn’t to succeed. It’s to celebrate small wins too, such as learning and growing. Watch the video and discover the inspiration Charles takes from the chess grandmasters.
STYLE EVOLUTION
While we brought in expert stylist Carlotta Constant to dress Charles and match the jewel-like expression of Chivas Regal Crystalgold, his day-to-day fashion choices have evolved over time.
FINDING HIS STYLE
Charles’ style has evolved along his journey – now, he’s onto a winning formula, blending heritage with innovative styles. See the ambition and confidence on set throughout the video.
STYLE = COMFORT
You don’t have to sacrifice comfort for style. Why choose? Watch the video and find the ultimate answer from Charles.
THE LECLERC SPRITZ
Enjoy Chivas Regal Crystalgold Charles’ favourite way: the Leclerc Spritz. Created in partnership with Charles and featuring all his favourite flavours, it’s a refreshing cocktail bursting with mint, lime and Champagne.
Try the Leclerc Spritz yourself:
30ml Chivas Regal Crystalgold
30ml elderflower cordial
20ml lime juice
40ml Champagne
20ml soda water
Mint sprig, to garnish
Check out the Hypebeast interview with Charles Leclerc.
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