CHIVAS REGAL X CHARLES LECLERC

We’re thrilled to announce leading Formula 1 driver Charles Leclerc as our Global Brand Ambassador.

Known for his success in the world of racing, Leclerc is renowned for his tenacious spirit and mental toughness – an embodiment of the Chivas Regal values. From music to fashion, his authenticity stretches far further than the track – fuelled by creativity in all areas of his life.

Announced ahead of the season opening grand prix, this collaboration celebrates our shared ethos of collective success and determination. Our multi-year partnership will explore Leclerc’s passion points off the track – encouraging fans to celebrate their achievements and creativity, forging their own paths in redefining success.

REDEFINING SUCCESS
TOGETHER

 

There’s no doubt that Charles Leclerc has mastered his craft. His success on the track speaks to hours of grit, determination and a relentless desire to succeed. But it’s his tenacity and creativity in his passions off the track that have inspired this partnership.

A self-taught pianist and composer, Charles’ passion for the piano is just one example of how his tenacious spirit and creativity fuel him beyond the track. Keen to give back to his fans, the past few years have seen Leclerc share his love of music to the world – mastering each note on the piano much like how we blend the notes of our iconic whisky.

“What truly drives me isn’t just the pursuit of success, but the passion, creativity, and dedication that shape every step of the journey.”

Chivas Regal x Charles Leclerc

STRIKE THE RIGHT NOTE

 

In the first part of our collaboration, Charles draws parallels between the worlds of music and whisky – precision, time and passion driving his passion for all his crafts.

Together, this partnership will encourage Charles’ fans to strike the right notes, redefining and celebrating their success together – the ethos that lies at the heart of Chivas Regal. Because it’s only when you embrace all sides of who you are that you can truly reach new heights.

CHIVAS REGAL
18-YEAR-OLD

 

Charles knows that there’s no shortcut to becoming the best – time, precision and creativity underpin his success. Our 18-year-old blend embodies this best – an iconic whisky that develops intense flavours through time spent in the finest, hand-selected casks. The 88 notes of the piano are mirrored by over 85 flavour notes in our iconic Chivas 18-Year-Old expression – a natural partnership between two icons of luxury.

 

Find out more about our award-winning blend >>

LECLERC’S

 

This special partnership will be marked through an exclusive, one-night only pop-up piano bar in Melbourne ahead of the 2025 Formula 1 season opener on March 11th.

Bringing to life Leclerc’s passion for the piano, the immersive event will give back to fans, offering them the chance to experience a new side of the racing legend as we explore the artistry of piano and the craft of whisky. Expect bespoke Chivas Regal x Charles Leclerc cocktails and a special guest appearance from Charles himself – marking the first of a collaborative partnership with many more moments celebrated together to come.

 

Watch this space and keep up to date with the new partnership by following @ChivasRegal on Instagram.

Please enjoy Chivas Regal responsibly and never drink and drive.