A bottle of Chivas The Icon 50th Anniversary Limited Edition whisky has been sold at Sotheby’s for £21,780.

A bottle of Chivas The Icon 50th Anniversary Limited Edition whisky has been sold at Sotheby’s for £21,780.

Blended to celebrate the famous Manchester United cup victory in Europe in 1968, The Icon 50th Anniversary Limited Edition whisky is the oldest Chivas blend ever created. All proceeds from the sale will be donated to the Manchester United Foundation, reflecting Chivas and Manchester United’s shared belief in using success to enrich the lives of others.

Sandy Hyslop, Chivas Director of Blending, commented:
“Chivas The Icon 50th Anniversary Limited Edition is an exquisite blend of our most luxurious and rarest whiskies. We’ve called on years of blending experience to craft a Scotch that truly embodies Manchester United and Chivas’ shared belief that success is a blend – in football, life and Scotch. The buyer of this bottle has got their hands on an iconic piece of history – this is the oldest Chivas blend ever created.”

John Shiels, Chief Executive of Manchester United Foundation, commented:
“We are extremely thankful to Chivas for its support and recognition of the Foundation through this auction. This generous donation allows us to continue delivering our wide range of programmes to people across Greater Manchester and will make a huge difference to those who need it most.”

Only four bottles of the 50-year-old Scotch have been created—one for each goal scored by Manchester United on that memorable night at Wembley. The second bottle is set to be gifted to a lucky fan in a social media competition, while the third has taken pride of place in the Manchester United Museum before it will be offered for private sale at the end of the season, with proceeds again being donated to the Manchester United Foundation. The final bottle will be placed on display at Strathisla distillery, home of Chivas, in Speyside, Scotland.

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