Whether you own a business or work in one, one of the most important assets you have as a professional is your own personal brand. It’s the image people see and think of when they hear your name. It’s your reputation—and it’s valuable.
“Everyone has a personal brand,” says entrepreneur, investor and advisor Peter Shankman. “What makes it valuable is knowing how to use it to its maximum advantage.”
Shankman’s four tips for creating and maintaining a great personal brand include:
1. Be honest.
2. Be brief.
3. Add value.
4. Respect your audience.
For more, check out the video above.