Transforming trash into fashion and opportunities
Revoada uses the power of design to give waste a whole new lease of life. We create fashionable products such as purses, backpacks and wallets from a range of waste products including tire and broken umbrella chambers. As well as recycling waste products, we’re bringing benefits to tire repair shop workers, recyclers and sewing cooperatives by either buying the waste from them or using them to help create the new products. We also care about how our products are disposed of, and we work with our clients to encourage that they be recycled again in the future.
Brazil is the third largest waste producer in the world; 200 thousand tons are produced daily and only 3% of this is recycled. Even though there is a dedicated service to collect recycling in Brazil’s cities, most of the collected trash isn’t bought by industry or recycling plants and ends up in the same landfills as regular waste, where it takes even longer to decompose.
We’ve already started to make a difference. Between 2013 and 2016 we have rejuvenated 8 tons of tire chambers and 10,000 units of umbrella nylon by creating and selling our products to the people and companies that believe in our work.