Swiping right on recycling.
Cataki is a social enterprise aiming to reduce environmental waste by connecting waste generators with waste recyclers and encouraging a circular economy. Via our app, we identify customers who want to recycle their waste and locate the nearest waste pickers to facilitate it.
Annually, Brazil discards over US$2.5 billion in recyclables, which end up in landfill. This is due to the fact that 86% of locals have no access to the public recycling system*. We are one of the only organizations in Brazil that works with autonomous waste pickers, providing easy access to sustainable waste collection for the everyday consumer. We’re empowering waste recyclers by increasing their income and potential to earn, reducing environmental waste by diverting recycled materials to the appropriate places and ultimately, working to preserve our planet. One waste picker can collect and recycle at least 1 tonne of paper per week, saving 22 trees, using 75% less energy and polluting the air 74% less than if it were to be produced new.