MANCHESTER UNITED EDITION
ICONIC MOMENTS
ICONIC TASTE

A limited edition series that celebrates four iconic moments of success shared by the Manchester United team – the ideal gift for the Manchester United fan in your life. Because success is a blend, in life, football and Scotch.

Each striking design takes inspiration from an iconic moment in Manchester United’s history. These are moments that will stay in the hearts and minds of fans for life – and they deserve to be celebrated with a luxury whisky to match.

CHIVAS 12

HEELS OVER HEAD

12th February 2011 - MANCHESTER UNITED V MANCHESTER CITY

It may have taken just a few seconds, but Wayne Rooney’s overhead kick in the 78th minute of the Manchester Derby will stay in minds for a lifetime. Following a sublime pass by Nani, Rooney leapt into action for a perfectly executed bicycle kick – and the crowd loved it. The ecstatic voices of 70,000 fans paired with a jubilant manager meant this moment was simply – as commentators so rightly claimed – out of this world.

THE BLEND

A marvellous moment to be truly savoured, matched by a 12 year old whisky just as sublime. A blend of fine malt and grain whiskies with Strathisla single malt at the heart. Notes of luxurious honey, vanilla and ripe apples leave a rich and lingering taste. The creation of something extraordinary. A smooth taste worth celebrating.

CHIVAS EXTRA

THE INCREDIBLE 20TH

19th April 2013 - MANCHESTER UNITED V ASTON VILLA

The number 13 may be unlucky for some, but it certainly wasn’t for Robin Van Persie in the 13th minute of the 2013 Aston Villa game. Following an exquisite diagonal through ball by Rooney, Van Persie scored what Sir Alex Ferguson called ‘the goal of the century’ in the form of a scintillating volley. It was fate that day when the player, wearing the number 20 shirt on his back, scored the goal that helped win the team’s record-breaking 20th title.

THE BLEND

A blend of fine malt and grain whiskies selectively matured in Spanish Oloroso sherry casks for a deep flavour. A combination of flavours to create something extraordinary. An extra rich and generous whisky worthy of the 20th League title.

CHIVAS XV

THE TREBLE

16th May 1999 - MANCHESTER UNITED V TOTTENHAM HOTSPUR

One trophy just wasn’t enough for the squad in 1999. History was made at the turn of the century when the team won the first of three trophies in their treble season, when Andy Cole lobbed the ball over the Spurs goalkeeper in the Premier League final. In that 47th minute of the Manchester United v Tottenham Hotspur game, the team began their journey towards iconic status.

THE BLEND

A moment to be truly savoured matched by a 15 year old whisky just as momentous. A combination of fine malt and grain whiskies and a selective finishing in the most prized casks. A fruity and velvety blend to celebrate special occasions – and the Treble was certainly worth celebrating.

CHIVAS 18

HEADED FOR THE TITLE

10th April 1992 - MANCHESTER UNITED V SHEFFIELD WEDNESDAY

One header is magnificent enough – but in the 1992 win against Sheffield Wednesday, Steve Bruce pulled it out of the bag and scored not one, but two beautiful headers. The first in the 86th minute gave fans hope, but it was the second in injury time which made them believe the title was in their destiny. Cementing his position as a legend, his header set them on their way to winning the first of 13 Premier League titles to date.

THE BLEND

A moment to be truly savoured matched by an 18 year old whisky just as exceptional. A refined and complex blend of malt and grain whiskies that creates something extraordinary. 85 generous flavours to reward the senses, from dark chocolate and buttery toffee to aromatic dried fruit. A celebration of blending skills and of its time in the making.

ZACHARY LIEBERMAN INSPIRATION

The limited edition packs are the work of artist and data hacker Zachary Lieberman, who is dedicated to exploring new modes of expression and play.

Using rotoscoping technology, Zach Lieberman transformed the fluid motion of Manchester United players in action in a unique and dynamic gradient. He also tracked the trajectory of the ball itself to create the high energy brush strokes that work to enrich the design. The final results are unique, vibrant and engaging pieces of art.

Zach said: “Visualising the movements of such legendary football players to create a series of giftboxes for Chivas was a lot of fun. I really wanted to showcase Manchester United’s history of success, and using data, I’ve been able to track the path and direction of both the players and the football to create four striking designs.”

Discover the art and technology behind the designs.

THE BEYOND SPORT FOUNDATION

Not only do the football-inspired packs make a perfect gift for whisky and Manchester United lovers, but they give back too. Chivas will make a donation of £0.05 from each pack produced for sale to the Beyond Sport Foundation, which promotes the use of sport to address social issues in communities around the world. Sharing success and blending profit with purpose is a key part of the Chivas spirit – because blended is better, in life, football, and Scotch.

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