What you need to know this week. Brought to you by The Venture and Fast Company.
The Article:It’s Not Charity: The Rise of Social Enterprise in Vietnam
The Publisher:The Guardian
The Scoop:Facing skepticism in their native country of Vietnam, businesses and local government have teamed up to educate a country on what it means to be a social enterprise.
The Article:Here Come the Philanthropreneurs
The Publisher:Fast Company
The Scoop:Many of today’s most successful entrepreneurs consider themselves to be in “the business of doing good” and are changing the way people look at social enterprise.
The Article:4 Strategies for Making Your Social Enterprise Stand Out From the Crowd
The Scoop:Tell your story, involve your customers and other keys that will help your social enterprise get noticed.
The Article:How To Define Your Commitment To Action As A SocialEntrepreneur
The Scoop:In order for a social business to reach critical mass, have an actionable plan and follow these four steps.
The Article:Marketing: The Missing Ingredient in Social Entrepreneurship
The Publisher:Huffington Post
The Scoop:Marketing is a challenge for social entrepreneurs because their audience is complex. Nevertheless, it is crucial for marketing to be embraced, understood and professionally executed.