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Find out how to utilize your brand to its maximum advantage

Whether you own a business or work in one, one of the most important assets you have as a professional is your own personal brand. It’s the image people see and think of when they hear your name. It’s your reputation—and it’s valuable.

“Everyone has a personal brand,” says entrepreneur, investor and advisor Peter Shankman. “What makes it valuable is knowing how to use it to its maximum advantage.”

Shankman’s four tips for creating and maintaining a great personal brand include:

1. Be honest.
2. Be brief.
3. Add value.
4. Respect your audience.

For more, check out the video above.

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