I haven’t used a plastic bottle once since starting my journey with mymizu! I think the biggest change for me has been the larger mindset shift that has occurred; it started off with plastic bottles, and now I’m much more aware of plastic bags, straws, meat consumption and other environmental issues too. I want mymizu to expand across Japan and the world so that others also have this realisation and a trigger to change their behaviour, starting with something very simple. mymizu is popular among my friends too, making sustainability more fun – it feels like you are part of something much bigger.
K. Yoshida, mymizu app user