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How can we stand out and make a mark when everything we talk about is exaggerated or potentially not even truthful?

From making misstatements, to biased reporting, to blatantly making up stories, “fake news” is an unfortunate reality right now. It has permeated our news, our social-media channels and beyond.

So how can we, and our brands, stand out amid this blanket of misleading exaggeration? Thankfully, behavior scientist Jon Levy has some answers.

Founder of The Influencers and author of The 2 a.m. Principle, Levy says the key is to be honestly remarkable at whatever it is you do best. Unless you can communicate your business, product or service in a way that is worth talking about, it will not be culturally relevant and therefore not likely to succeed.

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