Oops, it looks like this browser is no longer supported or has retired. For the best Chivas.com experience we recommend upgrading to Microsoft Edge.

Try the Edge Browser
Sign up for the Chivas Newsletter

Find out how to utilize your brand to its maximum advantage

Whether you own a business or work in one, one of the most important assets you have as a professional is your own personal brand. It’s the image people see and think of when they hear your name. It’s your reputation—and it’s valuable.

“Everyone has a personal brand,” says entrepreneur, investor and advisor Peter Shankman. “What makes it valuable is knowing how to use it to its maximum advantage.”

Shankman’s four tips for creating and maintaining a great personal brand include:

1. Be honest.
2. Be brief.
3. Add value.
4. Respect your audience.

For more, check out the video above.

How entrepreneurs can build their personal brand
Chivas Venture

How entrepreneurs can build their personal brand

Here are three tips on how to build a personal brand for success

Read More
Balancing your day job with your new venture
Chivas Venture

Balancing your day job with your new venture

Itching to be an entrepreneur? Here’s how to balance your day job with your new venture.

Read More