How do you create a
MORE GENEROUS WHISKY.
For a clientele that is
AND MORE GENEROUS.
Central to the ethos of the Chivas blend is ‘maintaining exceptional’.
Each and every cask of whisky has a unique signature taste.
The final character of the spirit is influenced by an almost infinite number of variables, many of those focused on the not-so-humble cask.
The age and quality of oak used to construct the cask.
The consistency of climate within the warehouse.
The precise position within the warehouse where the cask ages.
Taking control of these variables, embracing the nuances and crafting a consistently smooth whisky experience is much more than a mere process.
"The art of the Master Blender in understanding the many different flavours in Scotch whisky is like the work of a composer: not only do you need to completely understand the musical characteristics of every instrument, but you must also understand how to combine them to build an unforgettable, spellbinding symphony."
There is no conflict when it comes to the ingredients in a Chivas blend.
The symbiotic relationship between each and every whisky is essential.
Balance is key. Control the ingredients. Consolidate the flavour.View the video