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THE CHIVAS STORY
CHAPTER II

Chivas TakesNew York

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Fast forward to 1909, Master Blender Charles Howard and Alexander Smith create a 25-year-old blend that would become the world's first luxury whisky.

Pioneering and generously smooth, a perfect tribute to the Chivas Brothers' legacy.

Chivas Regal burst onto the world stage, enchanting New York on its way.

Chivas 25

A paragon of great taste that lives on undiminished to this very day.

That original 25-year-old blend became a quintessential symbol of early 20th Century luxury clientele.

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PROHIBITION

This new found success was cut short a few years later with prohibition. As bars were shut down from coast to coast, Chivas Regal disappeared.

But not from the hearts of New Yorkers.

In 1938, Chivas Regal made a long-awaited come back, as a 12-year-old blend that we know today.

And the good times rolled again.

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LUXURY PERSONIFIED IN NYC
Chivas Regal 25. The epitome of chic sophistication in the Big Apple.
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The Brothers Chivas Takes New York Strathisla The Blend